How to spend and save this Diwali!

The festive season of Diwali is fast approaching, and everybody is heading out for some much-needed Diwali shopping. From designer clo...

The festive season of Diwali is fast approaching, and everybody is heading out for some much-needed Diwali shopping. From designer clothes and shoes to sparkling jewellery, there are a plethora of fresh styles and trends to choose from. However, we usually tend to overspend during the festive season due to the rush and excitement in the air. Apart from Diwali gifts and brand new outfits,jewellery plays a big role in the overall festive expenses. Nevertheless, buying gold and diamonds is a win-win as it is a solid long-term investment as well as a flaunt-worthy fashion statement. Read on for some useful tips on what to keep in mind while buying gold to ensure profound returns in the future and unmatched value for your money.

Do your research
In order to make the right investment, it is always a good idea to do a thorough research on the market trends. The past decade has only seen an increase in the prices of gold which only adds weight to the fact that you can never go wrong with this investment. However, make sure you invest in quality gold and diamonds. While investing in gold, check the carat stamp. The caratage is a number which will give you a clear idea of how pure the gold is. Jewels with a high caratageare crafted with pure gold. Your best bet will be a caratage of 18kt or 22kt.

Similarly, in the case of diamonds, check for the 4 c’s – cut, colour, clarity and carat. A brilliant diamond will disperse light from its top facets and will be colourless. Also, opt for natural diamonds and stay wary of lab-made gems.

Make a plan
While buying jewellery, keep an investment strategy in mind and work towards a clear-cut objective. Will you be using the jewels for a wedding ceremony in the near future or are you planning to sell them later for other commitments? Figure out if your investment is going to be short-termed or long-termed and pick your jewellery accordingly. For example, if you are planning to sell or exchange the jewels later, you might want to focus on buying pure gold with no added metals or precious stones.

Diversify your investment
As the good old saying goes, don’t put all your eggs in one basket. This is especially true while buying gold as an investment. Go in for a mixture of designs from solid gold ornaments to trendy patterns with gems and precious stones. If you are objective is to only make money out of it, then it's best to opt for gold coin. If you do change your mind about making money, you can always exchange it to buy ornament as well.

However, if you want to buy gold ornaments, stay wary of gold-plated jewels. Pick jewels that are made of solid gold as they will not wear off and will also give you best value for your money.

Buy from a reputed dealer
The brand of jewellery plays a pivotal role in determining the quality of your investment. While investing in gold and diamonds, you can take the road less travelled by performing a thorough survey of the market or just invest in a well-known, reputed brand which is recognised for its credibility and authenticity. Zaamor Diamonds is India’s most preferred digital store for flawless diamond jewellery and impeccable solitaires from the celebrated house of VummidiBangaruJewllers (VBJ) since 1900.


So, what are you waiting for? Log onto Zaamor Diamonds today for a wide range of exquisite designs and eye-catching patterns and make the most of your money this Diwali. 

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Zaamor Diamonds Blog: How to spend and save this Diwali!
How to spend and save this Diwali!
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